IBrands

Inspiring Lifestyles. Empowering Everyday

Curating the best in fashion, home & wellness

A diversified lifestyle group founded in 2019 in Amman, Jordan — operating across fashion retail, fitness & wellness, home & furniture, and lab-grown diamond luxury. With 25+ years of combined industry expertise, we bring world-class brands to the region.

Four Business
Verticals

01

Fashion Retail

Global labels curated for the modern wardrobe — kids, menswear, womenswear.

Tape à l'oeil · JACK AND JONES · VERO MODA
02

Fitness & Wellness

Premium destinations redefining health, fitness, and active lifestyle.

Vy Health Club · Vy Boutique
03

Home & Furniture

European elegance for the Jordanian home — curated furniture and décor.

FLAMANT
04

Lab-Grown Diamonds

Ethical, conflict-free luxury — scientifically grown, indistinguishable.

Ahvi
01

Our Mission

Delivering world-class retail experiences that blend style, function, and value.

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02

Our Vision

To be the region's leading lifestyle group, known for choice, quality, and innovation.

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7 World-Class
Brands

From fashion runways to wellness centres, home interiors to lab-grown diamonds — one group, one vision.

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