IBrands Our Story

About
Us

01 Who We Are

Where global style meets local heart.

Founded in 2019 and rooted in Amman, Jordan, we're a multi-brand retail powerhouse bringing the world's most coveted fashion, home, and wellness brands to one destination. We don't just distribute — we curate lifestyles.

Backed by 25+ years of fashion retail expertise, our leadership is wired for growth, obsessed with excellence, and relentlessly customer-first. We're redefining what retail looks and feels like in Jordan and across the region — making aspirational living accessible to all.

More than a retailer. We're a lifestyle movement.

Founder & CEO

02 Leadership

Rami
Muhaisen

International Brands LTD was founded by Rami Muhaisen, a visionary entrepreneur with more than two decades of experience in fashion retail and brand management. Under his leadership, the company has developed a strong multi-brand portfolio, built trusted partnerships, and executed an agile business model designed for scalable growth.

Rami's approach combines business discipline with a deep understanding of consumer behavior, enabling the group to anticipate trends, adapt quickly, and consistently exceed market expectations.

03 What We Do

Four Business Verticals

Fashion Retail

Global labels curated for the modern wardrobe — from playful children's clothing to trend-driven menswear, womenswear, and accessible family fashion.

Tape à l'oeil · JACK AND JONES · VERO MODA

Fitness & Wellness

Premium destinations redefining health and wellness — providing high-end club experiences that promote balance, strength, and holistic well-being.

Vy Health Club · Vy Boutique

Home & Furniture

Belgian luxury home décor and furniture blending timeless craftsmanship with refined interiors — bringing European elegance to Jordanian homes.

FLAMANT

Lab-Grown Diamonds

A beacon of modern luxury — diamonds that are lab-grown, ethically produced, real in every way that matters, designed for the conscious luxury buyer.

Ahvi

04 Mission

Our Mission

To redefine modern retail in the region by delivering world-class brands and experiences that combine style, functionality, and value.

We are committed to creating dynamic, customer-centric environments that celebrate individuality and inspire confidence in every lifestyle moment — whether in fashion, home living, or personal well-being.

We exist to build lasting relationships with customers by curating brands that align with their aspirations, by making global trends accessible, and by fostering innovation and excellence across all our operations.

05 Vision

Our Vision

To become the region's most admired and trusted lifestyle retail group — recognized for our portfolio strength, customer obsession, and ability to shape the future of fashion and wellness.

We envision a future where International Brands LTD is synonymous with choice, quality, and innovation. Through continuous brand expansion, market leadership, and sustainable growth, we aim to lead the transformation of everyday retail into a dynamic, personalized, and purpose-driven experience — reaching new generations and new markets across the Middle East and beyond.

06 What Sets Us Apart

Our Strengths

Multi-Brand Excellence

Our portfolio is anchored by high-performing global and regional brands across fashion, kidswear, home décor, and wellness. We provide a curated selection that meets the diverse needs of modern consumers while offering consistency in quality and service.

Customer-Centric Culture

Our focus is on creating meaningful, seamless, and inspiring customer experiences — both in-store and across digital touchpoints. Our retail teams are trained to deliver premium service with a personalized touch.

Agile Retail Model

We operate with speed, flexibility, and precision — able to introduce, scale, and localize international trends efficiently. Our model allows us to respond quickly to customer preferences and market shifts while maintaining consistent brand integrity.

Strategic Expansion

With a clear roadmap for growth, we are consistently increasing our retail footprint across key shopping hubs in Jordan and beyond. Every store is carefully designed to reflect the identity of its brand while offering accessibility, efficiency, and style.

07 What Drives Us

Values That Drive Us

Integrity & Transparency

We build trust through openness, ethical practices, and long-term relationships with customers, partners, and our team.

Quality & Consistency

We hold ourselves to the highest standards — across products, service, and store operations.

Innovation & Agility

We embrace change, encourage creativity, and adopt technology that enhances performance and customer experience.

Sustainability & Responsibility

We are committed to growth that respects people, planet, and purpose. Our long-term success is rooted in creating value beyond profit.

Customer Obsession

Everything begins and ends with the customer. We listen, we learn, and we strive to exceed expectations at every touchpoint.

25+

Years of Combined Expertise

7

Brands Under One Roof

2019

Founded in Amman, Jordan

4

Business Verticals

AboutUs

RamiMuhaisen